Choosing a Book Publicist? 7 Tips to Keep in Mind?
by Susan Valeri
E-mail: susan@powerfulpublicity.com

Thousands of new books flood the market each year.  Why wait to maximize your chances to be the one who consistently sells books? Choose your book publicist wisely, considering these qualities when you are interviewing them:

1. They give Attention to Detail - your publicist should read your book (some don't!) and learn everything they can about your products and services.

2. They are a Relationship Builder - they work diligently at following-up with their contacts and building a rapport.

3. They exhibit Grace under Pressure - when dealing with rejection, their quick thinking leads to quick and effective action with the next lead.

4. They are Creative and show Initiative - not waiting for directives, your publicist is ready to suggest and implement solutions at a moment's notice.

5. They are a Good Listener - when pitching your book, they know what to say, when to say it, and when to listen carefully to discern the media's needs.

6. They show Versatility - your publicist can present your message in a variety of formats and to a variety of venues, making adjustments for each.

7. They Leave Behind their Ego - their true motivation is to serve their clients.  Their job satisfaction is in getting them results.

Copyright 2004 © Susan Valeri. All Rights Reserved.

Susan Valeri is a book publicist who gets authors in front of their audience.  Her company, V.A.S. & Associates, obtains maximum visibility for their clients through personalized and persistent contact with the media. Combined with her talented associates, V.A.S. offers 15 years experience in the U.S. and Canadian book publicity market.  Visit www.powerfulpublicity.com for more information.