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ARTICLE

(Article #2)

"Build Your Foundation With A Source File"

(Self-Publishing Series Part 2)
by Lynne Schlumpf

Because you're joining me for the next part of this series, I’m going to assume you would like to publish your own book at this point. You can still make the decision to let someone else publish it at any time during this series.

The actions I will describe to you during this series will lay the groundwork for you to market your book successfully. The rest is up to you.

There may be some steps I describe that may not make sense or be feasible in your particular situation. I’m going to give you as much information as I can, and you can decide what to use or not to use.

Your Source File

After you’ve scribbled your book into a notebook or word processor, you’ll want to decide what format to put it in to make it easy to present to a printer.

I’ll call this your source file from now on. One method of accomplishing this is to type your book into a word processor like Microsoft® Word. I like to split my documents into separate files for each chapter, acknowledgments, index, glossary, and so on. The reason I do this is I learned from experience how tough it is to edit a book as one file. Deleting or adding to it forces you to push the paragraphs around, making everything a big hassle. Once you're finished with all the chapters, you can use the merge function to bring them together.

You might want to make separate directories or file folders on your computer with each version of the file you create to keep everything organized. I ended up with at least seven different versions of my book, depending on what I was using it for.

I go over my chapters hundreds of times to make sure I am finished polishing. Calling your book printer to tell him that the printing press plate for page 173 has to be done over is an expensive mistake, both in money and time. My secret during this process is to read everything out loud to myself. If it sounds great out loud, I know it is ready.

What Size Should You Choose?

Once you think your book is ready for the printer, you’ll want to set your pages up to represent the final size of the book you are planning to publish.

After much thought, I decided to publish mine in a 6 inch by 9 inch trade paperback format because it seems to be the most popular size. I wanted to lessen the odds that my book printer would have to change the press just for my book.

There's no need to worry if 6 inch by 9 inch is not the size you planned on. You can always discuss this with your printer later.

Numbering your pages can be especially troublesome, so your best bet is probably bottom center. Most books number on the top right on the right-hand pages with top left numbering on the left-hand pages. This can be tough if you decide to change anything about your book’s format.

What About Other Formats?

I won’t go into the technical details about how to set up your page size and numbering because your word processing program may be different. If you are using Microsoft Word, you can always press F1 for help. If you’re considering publishing your book in an electronic book format, you might consider creating another copy in HTML format. I’ll talk about electronic book publishing in a future article of this series.

What About A Galley?

As I have mentioned before, you’ll want to take an active role in your book’s marketing efforts. In order to ensure your book’s success, you will want to create a galley of the source file you have developed. A galley will look very much like the final copy of the book. It can just be printed pages with a cover image page. The purpose of this is to give review editors a good idea of the final format.

You will want to create a galley at least 3 to 6 months in advance of your book’s scheduled publication date. You can create a galley just before you send your source file to your book printer, as it will usually take at least 3 months to print your book.

One of the best references I’ve ever read on the subject of marketing your book using galleys is the following:

Jump Start Your Book Sales : A Money-Making Guide for Authors, Independent Publishers and Small Presses
by Marilyn Ross, Tom Ross

I absolutely live by this book. I open it up again and again, finding more to do than I did yesterday. I create small 3X5 note cards from the books I read on the subject, listing one marketing action on each one. I try to do one action on each day, no matter how small it might seem. You never know which small action you take could start an avalanche of publicity.

Later in this series, I will tell you what other books I refer to constantly for marketing tips. I have purchased a lot of books on the subject, but I have only found a few to be worthwhile. I’ll save you the money I spent on worthless books as this series continues.

Thanks for joining me. When I come back for Part 3 of this series, we’ll talk about something very important I like to call real estate. I look forward to talking to you then!

Copyright 2001 Lynne Schlumpf - No part of this article or series may be reproduced without the author's consent.  

Lynne Schlumpf is the author of the new book "The Little Website That Could", a self-published effort that is making headlines, earning radio interviews, and selling like hotcakes. You'll find Lynne at http://www.littlewebsitethatcould.net and http://www.seedyourweb.com

More by Lynne: Lynne Schlumpfs Self-Publishing Series Index


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